In the current panorama of digital entertainment, video streaming services have established themselves as key pillars for access to a wide range of content. Among these, NOW stands out as a Sky-owned platform, offering not only movies, TV series and entertainment programs, but also the possibility to follow the channels of the famous pay TV and to enjoy on demand of many important sports events. For those who are primarily interested in football and other sports, the NOW Sport offer is the ideal solution.
It is important to stress that over time the NOW approach to the distribution of football content has evolved. There are no more packages dedicated exclusively to football, but all football events, together with a vast catalogue of other sports, have been integrated into the NOW Sport pass. This integration aims to provide a more complete and accessible experience, encompassing the entire Sky sports proposal in a single flexible subscription. Let's see in detail how this offer works, from the content available to the cost, to the mode of activation, vision and deactivation of the service.
NOW Sport: The Complete Offer for Football and Other Sport
The NOW Sport pass is the heart of the offer dedicated to sports enthusiasts, ensuring access to an extremely rich and varied catalog. This package was designed to satisfy both football fans and lovers of other motor disciplines and not only.
Calcium Without Confini
For the irreducible ball, NOW Sport includes:
- Series A: Three out of ten games for each round, selected among the most significant.
- Series C: The whole season with all available games.
- UEFA Champions League: An almost total coverage, with 185 games on 203.
- UEFA Europa League: All competition meetings.
- UEFA Conference League: All games not to miss a moment.
- Premier League: The entire offer of the English championship, one of the most followed leagues in the world.
- Bundesliga: The best matches in the German championship.
This football offer is designed to offer a broad and deep vision of the main national and international championships and cups, ensuring subscribers follow their favorite teams and competitions.
A World of Other Sport
In addition to football, the NOW Sport pass opens its doors to a universe of other sports disciplines, including all events broadcast by Sky:
- Formula 1 and MotoGP: All races, including free practice sessions and qualifications, do not miss a second of the action on track.
- Tennis: The most prestigious tournaments, including ATP Masters 1000 and ATP Finals.
- Basketball: The best national and international basketball games.
- Sailing: The most exciting water events.
- Golf: Major tournaments and circuits.
- And much more, like rugby, boxing, and winter sports, depending on the seasonal calendar.
The pass also includes direct access to Sky's live sports channels, such as Sky Sport 24, to stay up to date on the latest news, and Eurosport channels, which further expand the range of sports disciplines.
Subscription Costs and Options
The NOW Sport subscription is structured to offer flexibility:
- Monthly Subscription: The cost is EUR 29.99 per month, without any constraint, allowing maximum freedom of management.
- Annual subscription: Opting for a commitment of at least 12 months, the cost is reduced to €19.99 per month, offering significant savings for long-term subscribers.
To these packages you can add the option NOW Premium, with an additional cost of 5 euro per month. This upgrade ensures better viewing experience, allowing you to watch content on two screens at the same time, eliminating advertising on demand content and offering Dolby Digital 5.1 audio for superior sound immersion.
For those who want an even wider offer, including movies, TV series and entertainment, NOW offers theComplete offer. This package integrates all available passes and has a cost of 41,99 euros per month, or 27,99 euros per month with a bond of 12 months. Also to this offer you can match NOW Premium.
Compatible with Devices
NOW is designed to be accessible on a wide range of devices, ensuring users flexibility to watch their favorite content where and when they want:
- Computer: Through any web browser.
- Smartphone and Tablet: With the dedicated app available for Android (also on alternative stores for devices without Google services) and iOS (iPhone/iPad).
- Smart TV: Directly on the preinstalled or downloadable application on compatible TVs.
- Streaming devices: Using devices like NOW Smart Stick, Amazon Fire TV Stick/Cube, Apple TV and Google Chromecast.
- Video Games Console: The main game consoles support the NOW application.
How to Activate the NOW Sport Subscription
The activation of the NOW Sport pass is a simple and intuitive process, to be carried out exclusively through the website of the service. It is important to note that the application for smartphones and tablets does not support subscription of new subscriptions.
To activate:
- Access to the Site: Connect to the official website of NOW via a web browser (on computer or, alternatively, on smartphone/tablet).
- Choice of Offer: Click on the button usually called “Discover the offer” or similar. A new screen will open where you can choose from “The Sky Sports streaming” (for the Sport Pass only) or the “Full Offer” (for all packages).
- Selection of Subscription Type: Enter the check mark next to the preference between the “annual” subscription (with a bond of 12 months and reduced price) or “monthly” (without bond). Next, click on the “Activa” button.
- Adding NOW Premium (Optional): If you want to include the Premium option, select the “Add Premium to [cost] per month” and then click on “Continue”.
- Entering Personal Data and Address: Fill in the required sections with your personal data and your residence address.
- Terms and Conditions: Make the necessary check marks to accept the terms of the service and the privacy policy. The possibility of expressing consent or not to the processing of personal data for commercial purposes will also be offered.
- Selecting and entering Payment Data: Choose the preferred payment method between credit/debit or PayPal and enter the required data.
- Activation Confirmation: Finish the process by clicking on the “Pay Now” or “Pay Now” button. The subscription will be so active and ready for use.
Remember that, even from smartphones or tablets, to subscribe you need to use the web browser of the device, following the same steps just described for activation from computer.
Enjoy Football and Sport on NOW: Vision Guide
Once the NOW Sport pass is activated, access content and enjoy football matches or other sporting events is extremely simple, regardless of the device used.
On Smart TV and TV Devices
For viewing on the big screen, either via native Smart TV or with additional devices (such as NOW Smart Stick, Amazon Fire TV Stick, Apple TV, Chromecast or console):
- Installation and Starting App: Make sure the NOW app is installed on your TV device. Otherwise, download it from the store and start it.
- Access to Account: Select “Accept”. You may need to click on the Gear icon (Settings) at the top right and then again on “Acced”. Enter the credentials (Email and Password) and confirm access.
- Navigation and Selection Content: From the main screen, the most relevant sports events are usually displayed immediately. Alternatively, for more targeted research:
- Click on “Live channels” in the top menu and then select “Sport” to view the list of Sky Sport channels available live.
- Access the “Sport” section from the top menu to explore all the content and channels included, with categories dedicated to individual football competitions (e.g. Serie A, Champions League, Europa League, etc.).
- Start of Reproduction: Once the desired match or event is detected, press the “OK” button (or equivalent) on the remote to start the live. You can also review already finished games, selecting them and clicking on “Start to Watch”.
About Computer
The computer vision offers a very similar interface to the Smart TV app, ensuring a consistent user experience:
- Access to the Site and Login: Connect to the NOW official website and, if you do not already log in, click on “My account” on the top right, select “Accedi”, enter Email and Password and click on “Accedi again”.
- Navigation between Contents: The web interface features the same navigation options:
- From the “Live Gates” section, select “Sport” from the drop-down menu to view and start sports channels live with the ▶ pulsante button.
- Access the “Sport” section from the top menu, where all the contents of the NOW Sport pass are grouped. Here you will find the next direct, the events in the foreground and a section “All NOW football” with categories dedicated to Serie A, Champions League, Serie C, Premier League and others.
- Reproduction: Within each section or page dedicated to the competition, you will find the matches live, those to review, highlights and other related content. Click on the desired item to start your vision.
On Smartphone and Tablet
The NOW mobile app is optimized for a smooth and intuitive experience, even on the move:
- Start App and Login: Open the NOW app on your smartphone or tablet. Tap “Accedi”, enter Email and Password, and confirm access.
- Explore Content: From Home screen:
- Tap the “Sport” entry in the menu above to view the sport content featured, the next directs, the Sky Sport channels and access the sections dedicated to individual sports, including the area “All NOW football” where you can choose the competitions (e.g. Serie A) and view its contents.
- Alternatively, tap “Live Gates” in the menu below and select “Sport” from the drop-down menu to view Sky sports channels and start playing live with the ▶. button.
- Offline function: The app also offers the practical possibility to download some on-demand content for offline viewing. To do so, simply access the desired content screen and tap the arrow icon facing down.
Disable NOW Sport: Easy and Fast Procedure
The deactivation of the NOW Sport subscription is a transparent process and can be done at any time, always through the official website. Also in this case, the mobile app does not allow direct cancellation.
Here are the steps to disable automatic renewal:
- Access to Account: Connect to the NOW website and log in to your account. Click on “My Account” (usually on the top right) and from the drop-down menu select “Account Management”.
- Identification of the Offer: On the “Offer” screen, see the “Pass Sport” pane.
- Start of the Disdetta: Click on the item “Disdic” associated with Pass Sport.
- Promotion Management (if applicable): If you are benefiting from promotions or discounts, a screen may appear that invites you to reconsider (“Do not miss your special discount”). To continue, click on “Continue with the cancellation”, keeping in mind that reactivating in the future will not be guaranteed the same promotional price.
- Definitive confirmation: You will be asked to confirm your intention. First click on “Do you want to proceed anyway? ” and then two consecutive times on “Continue with the cancellation” to finish the operation.
Once the procedure is completed, the automatic renewal of the NOW Sport pass will be disabled. You can continue to access and enjoy the service until the expiry date indicated, or the period of the subscription already paid.
It is important to know that the same procedure is also valid to disable the “Full Offer”. In this case, you can choose to disable only the Sport pass, keeping active the other passes (Film, TV series, Entertainment), which will renew at the price list. If NOW Premium has been activated, this option must also be canceled separately, always from the “Offer” section of your account, selecting “Disdic Premium”.
In conclusion, NOW Sport presents itself as a complete and flexible solution for sports lovers, offering privileged access to the best of football and other disciplines, with the convenience of streaming on multiple devices.
